A/B TESTING

 A/B TESTING

A/B testing is a method to analyze which of the two email campaign strategy is most effective in terms of high open rates and click rates. This will result in more website visitors and sales. 

A/B Testing can be done on the following:-

• SUBJECT LINE 
• EMAIL CONTENT

The subject line and email content are the most important elements in email marketing. When a subject line and email content is interesting, it results in high open rates.

It allows comparing two versions of an email to learn which is more effective. Simply put, do the user will like version A or version B of the email?

In continuous A/B testing, we can test various elements of the email campaign such as sender' name, subject line, email copy, CTA, email design, image, etc

In order to keep improving your email rates, you need to do continuous experiments, which means continuous A/B testing.

It is also necessary to optimise the subject line and email content of an email, in order to receive higher open rates and click rates.

HOW TO OPTIMISE THE SUBJECT LINE?

• Include a number and an emoji in your subject line.
• Personalize subject lines for better open rates.
• Prefer title case subject lines.
• Watch the length of your subject line(around 17-24 words).
• Develop a sense of urgency.

HOW TO OPTIMISE EMAIL CONTENT?

• Use compelling images.
• Follow a logical structure.
• Prefer to design emails with responsive design.
• Send content that is relevant to customer expectation.
• Add a clear call to action at the end.